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SEO advice on Meta Tags & Title Text

Title Text in your website HTML

Website title text is arguably the most important on-page factor for search engine optimization.
It’s really important. Really. Very important. Awfully important. Tremendously important. It’s kind of a big deal. That might be why it’s called the title.

If you imagine your website – and subsequently each web page – is a magazine article, what would you call it? (Well, what would you call it if you weren’t trying to be witty?) If you sell something, what do you sell? ␣is is the place to be clear, concise, and direct. Do not be funny if you want SEO traffic.

Find your website title text by looking at the very top of your browser window. It’s the words up there. If you’re blogging, it will likely be the title of your blog slapped up there automatically. You’ll probably see the name of the page or post up there, too.

Important: You will want to adjust your SEO settings to make sure the name of your blog and it’s tagline doesn’t come ␣rst in the title. Google looks at the words at the beginning of any title with more scrutiny because that’s where the more relevant keywords tend to be.

Meta Description
(From the book IttyBiz SEO by Sonia Simone).

Meta description, on the other hand, is really, really, really important, but not for the reason you think.
Your meta description is the description of your site that comes up under the page title when you see it in Google.
For example, if you Google practically anything you get a set of search results showing big, bold titles and some descriptive text underneath it.

Your meta description is the description of your site that comes up under the page title when you see it in Google.
For example, if you Google practically anything you get a set of search results showing big, bold titles and some descriptive text underneath it.

That descriptive text is the meta description.

The meta description has no impact whatsoever on your search results. NONE. ZERO.
What you put in there has absolutely zero impact on how well you rank.
So why are we saying it’s so important?
Because your meta description has EVERYTHING to do with whether people click.

Think about it. ␣e reason you want to be number one in Google is because you want people to click on your link.
You want to be number one in Google because you want to be the ␣rst thing people see, and therefore the ␣rst thing they click on.

So if you’re number one and your meta description is boring or irrelevant, nobody will click. If nobody clicks, you may as well be number 1,000,000 for all the good it does you. All your work is down the drain. So you want to make sure you put compelling text here.
Now you can’t always guarantee Google will use your description. Sometimes they don’t. If it’s not relevant or they found a snippet from your page that they liked better or if they’re just having an o day, sometimes they will completely disregard it. Fine. Whatever. But give them a good description in case they do use it.

Because your meta description has EVERYTHING to do with whether people click.
␣ink about it. ␣e reason you want to be number one in Google is because you want people to click on your link.
You want to be number one in Google because you want to be the ␣rst thing people see, and therefore the ␣rst thing they click on.

So if you’re number one and your meta description is boring or irrelevant, nobody will click. If nobody clicks, you may as well be number 1,000,000 for all the good it does you. All your work is down the drain.    So you want to make sure you put compelling text here.

Now you can’t always guarantee Google will use your description. Sometimes they don’t. If it’s not relevant or they found a snippet from your page that they liked better or if they’re just having an ol day, sometimes they will completely disregard it. Fine. Whatever. But give them a good description in case they do use it.


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