Archive for July, 2009
Thursday, July 2nd, 2009
Speaking to local community clubs in an effective and fun way to get yourself known as the local "hanwriting expert". This leads to referrals, clients, and more speaking engagements.
Today, Dan Janel, hosts a teleclass about this concept, which can by applied to your business of building your own BRAND as ...
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Wednesday, July 1st, 2009
By Janel M. Radtke
Every organization has a mission, a purpose, a reason for being. Often the mission is why the organization was first created — to meet a need identified years ago. Sometimes, the same problems that the organization initially tried to address continue to haunt generation after generation. In ...
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Wednesday, July 1st, 2009
Unique Selling Proposition (USP)
This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters.
There's an advertising term that you should think about when you are composing the body of your cover letter: the Unique Selling Proposition, or USP. When companies are trying to determine how to market ...
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